To gain insights into user needs and preferences, a user survey was conducted, targeting 20 individuals aged 18 to 35. The survey explored their browsing habits and expectations, providing valuable data to better understand the challenges faced by users. This research helped identify the following key areas for improvement, including difficulties with navigation, product discovery, and the checkout process.

Incorporated ZARA's signature black and white as primary brand colors. Complemented these with carefully selected secondary colors to infuse vibrancy and dynamism, catering to the target demographic.